The new simplified and more sustainable Hang-tag
Sustainability is an increasingly relevant topic for us as a socially responsible brand. We are committed to minimizing our environmental impact and adopting practices that promote reduction and reuse, such as our recycled mats, and always looking for small adjustments that can have less impact on the environment.
Our products are always accompanied by a label, which contains essential information such as technical characteristics, certifications, instructions for use, and information related to the collection. This label contained 24 pages of paper, which ended up generating a large amount of waste.
With a small change, where we replaced this hang-tag, by a simplified version with only 4 pages, we reduced 6x the amount of paper previously used, avoiding unnecessary waste.
The new card contains all the necessary information to ensure the user’s safety, fulfilling our goals of finding a sustainable solution.
See more about our sustainability project:
- Official project page ( toworkfor.pt/pt/theplanet )
- Guerrilla Marketing Action
- Video launch of the project and goals
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