The culture of AMF SAFETY SHOES is characterized by its commitment and environmental awareness. These commitment is reflected in the TOWORKFOR THE PLANET project wich aimes to positively impacte TOWORKFOR actions.
And since we are bold in everything we do, we could not make a simple announcement of environmental goal.
A week before the official public release of TOWORKFOR THE PLANET, we had to do something differente.
We prepared a Marketing Action for our main distributors with an example of what we intend to do: a floor mat produced with more than 50% recycled and reused PU, raw material that would be wasted in the production of TOWORKFOR work shoes.
The official launch of the project is scheduled symbolically for the International Day of Forests.





