Taking advantage of the electoral climate, and inspired by the typical communication of electoral campaigns at TOWORKFOR, we decided to create a standout display in a showroom in Guimarães city center, presenting our acclaimed safety footwear. And of course, the campaign had to be bold.
The message is clear: ‘Bota TOWORKFOR’ which means ‘TOWORKFOR boot’. In Portuguese the words ‘Bota’ (boot) and ‘Vota’ (vote) sound really similar. This way we cleverly created a pun, that accompanies the distinctive advantages of buying and wearing TOWORKFOR safety footwear. In addition, the campaign invites visitors to “Choose your candidate here”, suggesting a selection of some of the brand’s most iconic models.
One of the highlights of this initiative is the brand’s mascot, Dummy, which adopts a look that is easily associated with electoral candidates, ensuring that the brand stands out.
The brand’s presence will be highlighted in the shop in the center of Guimarães until March 17th. TOWORKFOR encourages all visitors to take photos, share them on social media, and identify the brand.
To find out more about TOWORKFOR and follow its work, follow the brand on social media and visit the official website.
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