Written by: TOWORKFOR • 16 de January, 2023• News and updates

TOWORKFOR’s 2022 Recap

The year 2022 has been marked by big changes. We kick the year with the launch of the biggest and boldest advertising campaign ever – ‘Risky Advertising for Safety Workwear’ – which won 16 advertising prizes and was present in several channels, from online to offline, generating news all over the world.

Another new feature of the year was the new website and a new e-commerce store, which came alongside new packaging, a new catalog, and POS materials.

To broaden our offer, we presented the X-COM collection, composed of 4 different ranges, with a total of 22 new models. This new segment is for professionals in the catering, food, and hotel sectors, who now have new alternatives and quality options.

Also, in terms of new segments, we highlight the BATTLE FORCE Collection for the Military segment, as well as a new and more modern LADY Collection, and the first workwear collection TOWORKFOR. With these launches, we are aiming to reach new targets and strengthen variety in the product offer.

In 2023 we will maintain our bold, disruptive, risk-taking side, always surprising and innovating throughout the year.

Stay tuned to what’s coming.